Audience Experience to Series Ertugral and Fulfillment of Social and Psychological Needs Gratification

Abstract

The study focuses on Audiences’ Exposure to Series Ertuğrul and fulfillment of social and psychological Needs Gratification; moreover, the article thesis calls attention to the age group and gender of youth which is comparatively more fulfilling their social and psychological needs. The age has been grouped under 20 years of age and above. The study explores the needs fulfilled by audience by watching the drama. Frequency of the most Popular Turkish dramas viewership has also been found. Quantitative Survey research method has been used in which total of 251 Responses are collected from National university of Modern languages, Bahria University Islamabad Campus, National University of Science and Technology Quaid e Azam University and International Islamic University via hand-to-hand questionnaires and Online Surveys. Data has been assembled, entered, and tested on SPSS software. Findings and discussions show that Turkish Drama Ertuğrul is being utilized differently by people with different Age groups, Genders, Universities, preference of viewing and frequency of viewing. According to the findings, the respondents gratify most of the needs most likely. The audiences most likely relate the drama to Islam, and they find it as a source of Spiritual maintenance. The researcher further found out that audiences are more likely to learn about and patience and Strength. The drama overall is a good source of social and psychological needs gratification.

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