Media Influence on Climate Change Discourse in Pakistan


  • Ayesha Bibi Media Scholar, Bahria University Islamabad, Pakistan Author



Climate change, social and economic implications, NDS plans, policymaking, TV media , public perception


This study delves into the examination of public perceptions concerning the influence of media on the discourse surrounding climate change in Pakistan. By scrutinizing the role of media in shaping social, political, biological, and economic narratives related to the climate crisis, this research aims to provide insights into the dynamic interaction between media representations and public understanding of environmental issues. Through comprehensive analysis, the study seeks to uncover the complexities of how media portrayal influences public perceptions and responses to climate change in the Pakistani context. The project objectives were how information on climate change is communicated and received across varied groups, with a focus on understanding the influence of media outlets such as television, radio, and internet platforms. For this purpose, it affects the level of climate change awareness in different places. The study emphasizes the significance of developing personalized communication techniques for different locations in order to successfully address the particular difficulties that each community faces. It also looks at the media's role in promoting sustainable practices and instilling a feeling of environmental responsibility in the public. The study emphasizes the importance of improved coordination across media outlets, government agencies, and environmental organizations in order to improve the accuracy and reach of climate change information. Understanding the impact of the media on rural and urban people is critical for establishing targeted interventions that contribute to a more informed and environmentally conscious society in Pakistan, however, the outcome of the study shows that the majority of the respondents are well aware of the environmental and climate change issues but majority of them do not practice the same precautions. 


Al-Jayyousi, O., Hasan, W. N. W., Saniff, S. M., Sever, S. D., & Tok, E. (2023). A critical discourse analysis on climate change in a globalized world: The nexus of Islam and sustainable development. Sustainability, 15(19), 14515.

Alvi, S., Nawaz, S. M. N., & Khayyam, U. (2020). How does one motivate climate mitigation? Examining energy conservation, climate change, and personal perceptions in Bangladesh and Pakistan. Energy Research & Social Science, 70, 101645.

Azmi, N. J., Omar, N. A. M., Zaid, S. B. M., Wahab, Z., & Yusof, A. (2015). Media portrayal on global climate change: An analysis of Malaysian mainstream newspapers. Studies in Media and Communication.

Berglez, P., & Al-Saqaf, W. (2021). Extreme weather and climate change: Social media results, 2008–2017. Environmental Hazards, 20(4), 382-399.

Corbett, J., & Durfee, J. (2004). Testing public (un)certainty of science: Media representations of global warming. Science Communication.

Demorest, J. A. (2009). Corporate interests and their impact on news coverage. The Institute for Applied & Professional Ethics Archives. [Electronic resource]. Retrieved from

Hiles, S. S., & Hinnant, A. (2014). Climate change in the newsroom: Journalists' evolving standards of objectivity when covering global warming.

Science Communication, 3(4), 428–453.

Hingorjo, A. A. H., Memon, B., & Nizamani, M. Q. (2023). The role of digital media platforms in fulfilling climate change related information needs of university students in Sindh province, Pakistan. Pakistan Journal of Media Sciences, 4(1), 13-25.

Ittefaq, M., Kamboh, S. A., & Ashfaq, A. (2020). Climate change journalism in Pakistan: Ethical deliberations. In C. Paterson, D. Lee, A. Saha, & A. Zoellner (Eds.), The Routledge Companion to Journalism in the Global South (pp. 419-429). Routledge.

Jan, A., Khan, T. A., & Mahsud, M. I. (2020). The climate change awareness and literacy in Pakistan: Role of media and social actors. Liberal Arts and Social Sciences International Journal (LASSIJ), 4(2), 256-266.

Javed, M. N., Adnan, H. M., Hanan, M. A., Sarmiti, N. Z., Adeeb, H., Khan, A., & Iftikhar, A. (2023). Social media reporting on agricultural adaptation to climate change in Pakistan: Measures and implications for sustainability. Heliyon, 9(11).

Javed, M. N., Basit, A., Hussain, T., & Shahwar, D. (2020). An analysis of media portrayal of climate change in Pakistan: 2010-2019. Elementary Education Online, 19(4), 5404-5417.

Kakonge, J. O. (2013). Fostering partnerships with media organizations to improve climate change coverage in Africa. Science Communication.

Latif, D. F., Naz, D. S., Asgher, D. S., Khan, M. D., & Anjum, W. A. (2023). Narratives of disaster and public perception in Pakistani print media: A critical discourse analysis of the 2022 floods and government response. Russian Law Journal, 11(1), 641-659.

Lindsey, R., & Dahlman, L. (2023). Climate change: Global temperature. National Oceanic and Atmospheric Administration. Retrieved from

Mustafa, Z. (2011). Climate change and its impact with special focus in Pakistan. In Pakistan Engineering Congress, Symposium (Vol. 33, p. 290). Lahore.

Nasir, M. H., Habib, A., & Yousaf, M. (2022). Climate change and media representation: A multimodal discourse analysis of Clean Green Pakistan policy from eco-linguistic perspective. University of Chitral Journal of Linguistics and Literature, 6(I), 198-211.

Qusien, R., & Robbins, D. (2023). Science journalism in Pakistan: The challenges faced by environmental reporters. Journalism Studies, 1-21.

Schäfer, M. S., & Painter, J. (2021). Climate journalism in a changing media ecosystem: Assessing the production of climate change‐related news around the world. Wiley Interdisciplinary Reviews: Climate Change, 12(1), e675.

Shanahan, M. (2009). Time to adapt? Media coverage of climate change in non-industrialized countries. In T. Boyce & J. Lewis (Eds.), Climate change and the media (Vol. 5). London: Peter Lang.

Vij, S., Moors, E., Ahmad, B., Arfanuzzaman, M., Bhadwal, S., Biesbroek, R., Gioli, G., Groot, A., Mallick, D., Regmi, B., Saeed, A. B., Ishaq, S., Thapa, B., & Werners, E. S., Wester, P. (2017). Climate adaptation approaches and key policy characteristics: Cases from South Asia. Environmental Science and Policy, 78, 58–65.

Ward, R. E. T., Herweijer, C., Patmore, N., & Muir-Wood, R. (2008). The role of insurers in promoting adaptation to the impacts of climate change. The Geneva Papers on Risk and Insurance Issues and Practice, 33(1), 133–139.

World Data Atlas. (2020). Pakistan CO2 emissions. Knoema. Retrieved from

World Health Organization. (2018). Climate change and health. Retrieved from

World Health Organization. (2021). Climate change and health. Retrieved from


Download data is not yet available.




How to Cite

Bibi, A. (2024). Media Influence on Climate Change Discourse in Pakistan. Journalism, Politics and Society, 2(02), 87-99.

Similar Articles

1-10 of 29

You may also start an advanced similarity search for this article.